Cracking the Code of Facebook Ads: How We Scaled a Personalized Gifts Brand from $80K to $257K Ad Spend and $500K Revenue in One Month
Industry
Personalized Gifts / eCommerce
Results
Moved from $80K ad spend with a 1.2 ROAS to $257,540 ad spend with a 1.97 ROAS in one month
The Brand
The client is an online store specializing in personalized gifts, offering a variety of customizable products for all occasions. Despite their unique products and high-quality offerings, they were struggling to effectively leverage their advertising budget for optimal returns.
The Challenge
The client’s goal was to significantly increase their ROAS while also increasing their ad spend. However, every effort they made to scale resulted in a decrease in ROAS. They were stuck in a cycle of creative fatigue and ineffective audience engagement, and their ad account was suffering from suboptimal management and costly testing.
The Results
Through the implementation of our strategy, we achieved the following impressive results:
- Increased the client's ad spend from $80K to $257,540 per month.
- Improved the ROAS from 1.2 to an impressive 1.97, greatly boosting profitability.
- Generated over $500,000 in revenue in a single month.
- Overcame creative fatigue by generating and testing over 80 new ad creatives.
- Successfully re-engaged winning audiences and refined offers to increase the Average Order Value (AOV).
The Strategy
Our approach was based on five key strategic pillars:
Creativity Unleashed
We utilized chat GPT and our creative strategist to mine customer reviews, generating over 80 new, engaging ad creatives. This step was crucial in refreshing the ad campaigns and overcoming the creative fatigue that had been plaguing the client's efforts.
Audience and Offer Revival
We reconnected with winning audiences and refined the offer to increase the Average Order Value (AOV), a key strategy to improve ROAS. By tapping into previously successful demographics and fine-tuning the client's offer, we were able to create a more compelling proposition for potential customers.
Advantage+ Campaigns
For data-rich accounts like this client's, Advantage+ campaigns can be transformative. We've seen ROAS jump to as high as 7.41 with this method. By leveraging the wealth of data available from the client's account, we were able to drive highly targeted and effective campaigns.
Creative Testing Campaigns
We tested every creative individually, gathering precise data to make informed decisions on which ones to scale. This methodical approach to testing allowed us to identify the most effective creatives and focus our efforts on scaling those, rather than wasting resources on less impactful ads.
Consistent Scaling
Once we saw stability in the ad set, we increased the spend by 20 - 25% every three days. This consistent and controlled approach to scaling prevented the instability often associated with rapid growth, while still allowing us to significantly increase the client's ad spend over a relatively short period of time.
The Lessons
This success story reaffirms the effectiveness of creative rejuvenation, re-engaging winning audiences, diligent ad campaign management, and well-planned scaling. The key takeaways include:
- Addressing creative fatigue is crucial for maintaining audience engagement.
- Reconnecting with successful audiences and refining offers can significantly increase AOV and ROAS.
- Comprehensive campaigns like Advantage+ can significantly boost ROAS for data-rich accounts.
- Testing every creative individually yields accurate data for informed scaling decisions.
- Consistent scaling can drive growth without jeopardizing the stability of the ad set.
