Macedo Marketing
Menu
Book Your Strategy Call

awais@macedomarketing.com

Outperform on MetaWith Creative ThatConverts

We combine customer research, performance creative, and media buying to find what drives sales, then build on it with every new campaign.

10+
Years of Paid Ads Experience
100+
Happy Clients All Over The World
x5
Average Return On Investment
90-day scale
79-day scale
$0.43 CPC
<60 days
$24.8k from $4.8k

Facebook Ads Aren't Dead.
Bad Strategies Are.

We've helped eCommerce brands generate $28M+ in revenue by cutting CPAs by up to 55% and achieving up to 9x ROAS. Now we're sharing the same proven strategy.

Book Your Strategy Call

Limited spots available

The problem

Your ad account is learning.
Your business isn't

Winning ads emerge, reports get filed and the next batch begins. But when the customer insight behind the win is never captured, the learning dies with the ad.

RESEARCHLAUNCHRESULTSCREATIVEINSIGHTS
Our creative process

Every round of creative should
make the next one smarter

We research what your customers care about, turn those insights into ads, and track what drives sales. Every test adds to a shared record of the angles that work, so proven ideas can be reused, adapted, and improved as your brand grows.

Find what makes your customers buy.

We study customer reviews, ad comments, surveys, competitors, and your past campaigns to uncover the problems, desires, and objections most likely to shape a buying decision.

Output: Customer insights
RedditReddit
Customer reviews
Ad comments
Post-purchase surveys
Best & worst ads
Competitor library
Evidence Ledger

The Three Growth Engines That Move Revenue

To date, we've generated over $28M in revenue for eCom brands - scaling clients to $616k/month in weeks and hitting up to 9x ROAS.

Meta Ads logo

Meta Ads

Full-funnel Meta strategy, buying and daily optimization built to scale ROAS profitably - not just spend faster.

Google Ads logo

Google Ads

Intent-driven search, shopping and YouTube campaigns that capture existing demand and compound your Meta results.

Creative Production

10+ statics and 5+ videos every month - thumb-stopping concepts informed by data, tested and iterated relentlessly.

Take A Look At Some Of Our Best Performing Creatives

Real ads created for real brands, built from our research and testing system.

Creative That Converts

Our ads don't just look good - they perform. High-production concepts that command attention, lower CAC, lift CTR and fuel real results.

Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative
Macedo Marketing ad creative

The Results Our Clients
Came to Us For

Founders come to us after wasted spend and failed promises. These stories show what happens when you finally get the right partner.

From $0 to $282k in Just 90 Days

A stalled launch with no repeatable system. We rebuilt the creative strategy around profit-aware angles and scaled Meta spend against contribution margin - turning a cold start into a predictable revenue engine.

Sofia Alonso
Skinny Theory (Now Elara)

From $30k to $100k/mo in 90 Days

Rising costs and fatigued creative had growth capped. A new testing cadence and full-funnel angles unlocked fresh winners and tripled monthly revenue without sacrificing efficiency.

Vijay Singh
Talking Houses

From $10k to $119k/mo in 120 Days

We isolated why past winners worked, then productionised that insight into a steady stream of high-performing ads - scaling spend profitably as ROAS held.

Rory Tonkin
Hard To Kill Fitness

Scaling From $176k to $616k Monthly

In 79 days we more than tripled monthly revenue while increasing ROAS - separating testing and scaling lanes so every dollar of spend stayed accountable to the P&L.

Growth Team
Personalized Air Fresheners

From our first call to ongoing growth

We start by understanding your account, goals, and current constraints. Then we build the plan, launch the work, and improve it as new performance data comes in.

STEP # 1

Discovery Call

An easy chat to understand your goals, offer and constraints - and make sure we're the right fit.

STEP # 2

Audit

We dive into your account, market and competitors, then build a tailored creative and media plan.

STEP # 3

Launch

We ship high-performing concepts and run a disciplined testing cadence to find repeatable winners.

STEP # 4

Scale

We scale spend against the P&L - separating testing and scaling lanes so growth stays profitable.

Book Your Strategy Call

Limited spots available

Frequently asked questions

Answers to what founders ask before booking a call. Still unsure? Book a call and ask us directly.

Book Your Strategy Call →

Scope and pricing depend on the channels we manage, your monthly ad spend, and how much creative production you need. Most engagements include a creative retainer and a management fee linked to ad spend. We'll recommend the right scope after reviewing your account.

You should be spending - or committed to spending - at least $5k/month on paid media. We work with growth-focused brands ready for long-term partnerships. We keep spots limited so every client gets the attention they deserve.

Market research & audience analysis, content briefing & strategy, content creation, ad management, campaign analysis & optimization, and website conversion enhancement.

Facebook, Instagram, Pinterest, TikTok, YouTube, and Google Ads - wherever your buyers are.

We track the numbers tied to profitable customer acquisition, including revenue, ROAS, CPA, conversion rate, and the performance of each creative angle. The exact scorecard depends on your margins and business model.

It varies with your audience, budget, and goals - but you'll typically see improvements within a few weeks and more significant results over a few months.

Who this is for

This is for you if you want

  • You run an established ecommerce brand with a validated offer
  • You invest at least $5,000 per month in paid media, or are ready to
  • Rising costs, creative fatigue, or inconsistent testing are limiting growth
  • You are ready to test new creative and give strong ideas room to work

Not for you if…

  • Your business is pre-revenue or your offer is still unproven
  • You are not ready to invest at least $5,000 per month in paid media
  • You expect guaranteed results without testing new ideas

See How We Scaled Brands Beyond Their Goals

Real brands, real P&Ls. Here's what happens when creative strategy meets disciplined media buying.

Personalized Air FreshenersCase study
Personalized Air Fresheners

Scaling from $176k to $616k/month in 79 days

We separated testing from scaling, rebuilt the creative strategy, and focused budget on proven winners.

3.5×
Revenue
+48%
ROAS
−32%
CPA
Read full case study
Skinny Theory (Now Elara)Case study
Skinny Theory (Now Elara)

From $0 to $282k/month in just 90 days

A cold-start launch turned into a predictable revenue engine with psychology-driven creative that qualified buyers early.

$282k
Monthly rev
4.2×
ROAS
−45%
CPA
Read full case study
Talking HousesCase study
Talking Houses

From $30k to $100k/month in 90 days

A fresh testing cadence and full-funnel angles broke through fatigued creative and unlocked new winners fast.

3.3×
Revenue
+52%
ROAS
−28%
CPA
Read full case study
Hard To Kill FitnessCase study
Hard To Kill Fitness

From $10k to $119k/month in 120 days

We isolated why past winners worked and productionised it into a steady stream of high-performing ads.

11×
Revenue
3.2×
ROAS
−36%
CPA
Read full case study

Get Media Buying Secrets

Real ecommerce creatives, the hook and angle behind them, and how to diagnose rising CAC - straight to your inbox.

Free. Unsubscribe anytime.