How to quadruple your ecom store Revenue in less than 3 months
($21,000/mo to over $97,297/mo)

Industry

Wall Art Decoration Canvas / eCommerce

Results

465% Growth using Facebook Ads

Brand History

This Premium Canvas Brand sells motivational and abstract art, when we started working with them, they were already burned by other Facebook Ad Agencies that promised them the world but ultimately failed to deliver but through our expertise in the Ecommerce space we were confident we could help our client achieve their goals.

Project Goals

With an average revenue of $20.000/mo and a barely break-even ROAS, our client’s goal was to hit $100.000/mo while increasing their ROAS, which was an ambitious goal, but after our Initial Audit we determined that we could help them achieve their goals and take their business to the next level.

And since here at Macedo Marketing, we’re all about adding value, we’re going to show you our amazing step-by-step process we used to explode our client’s sales, and even though our strategies are always tailor-made to give each of our clients amazing results, the same principles can be applied to many ecommerce businesses. Take a look.

Results

Consulting Call and Audit

The first thing we always do after our consulting call with our clients is a very thorough kickstart audit where we go over everything that directly impacts the effectiveness of our Facebook Ad Campaigns, we analyzed their website copy and design, their entire facebook ads account, analytics, unique selling proposition, customer avatar, etc. We also audit the competition, as we believe in “no stone left unturned”.

After our audit we noticed key areas that needed improvement and we recommended some changes to be implemented to the website such as using social proof and answering all the potential objections of the clients such as shipping and returns, among others.

We also spotted some flaws in their previous facebook ad campaigns, the strategy they were using wasn’t suitable for a high Average Order Value business as people spent at least $200 whenever they made a purchase so we needed to use a completely different strategy for the ads as most of the times customers didn’t buy the first time they saw their ads and most purchases happened on the retargeting campaigns.

Splitting the Cold Traffic

We decided to split the cold traffic campaigns for the two major customer avatars that the client had: entrepreneurs, that went for the motivational pieces, and the everyday shopper that wanted to decorate their homes, offices, and other spaces with the more abstract pieces.

Once we did that, we quickly started to see some purchases coming in as the ads were super relevant for the audiences we were targeting. We used copy and images of canvas that were laser-focused on aspects the customers cared about such as being more productive through daily motivation, in the case of the entrepreneurial target audience and feeling “at home” in the case of the everyday shopper target audience.

Creative Testing, Scaling Cold Traffic and Interesting Lookalikes

After we found our winning audiences we started testing our creatives at a rapid pace. We tested user generated content such as influencer reviews of their products, which brought profitable results, however we ultimately found that carousel ads were the absolute best performers for this client as their Click Through Rate was going through the roof to outstanding 3-4%, almost 4 times the benchmark for ecommerce, which is 1%.

As sales started pouring in, we began scaling the ad spend on cold traffic. We also discovered very interesting Behaviour Focused Audiences, for example, people that had recently moved and were very likely looking for art to decorate their new place.

Retargeting Strategies and Aggressive Scaling

Regarding the warm traffic and retargeting campaigns, which was one of the biggest keys for success in this whole project, we decided to run a “15% off” offer to give people that were on the verge of buying the final push.

We also suggested the client to run a “Buy 3 Pay 2” offer to keep the Average Order Value and profit margins as high as possible.

Finally we scaled the ad spend aggressively to take the client’s revenue to an outstanding 97.297/mo, almost 4 times what they were making when they came to us, while keeping Return on Ad Spend as high as possible, hitting numbers like 3.85 ROAS on a $30.000 per month ad spend.

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